Creating a content marketing plan can be very overwhelming, especially if you’re new to it. You might be struggling with knowing what to post, when to post, how to create an editorial calendar, but don’t worry, this is all normal. And that’s why I have written this post, to share with you 4 hacks to help you plan a great content marketing strategy for your business.
I’ve been doing this for a while after my freelance journey began, but initially, I didn’t have to fully plan content as I had different responsibilities for my first client. Then I started planning social media content for my other clients and I still do it now, but since I’ve launched this blog the pressure has been a lot.
Don’t get me wrong, I love creating content but if you do it all yourself -which I imagine most content creators do especially in the beginning-, you will have your hands full with so many things to manage. Pinterest, Facebook, Instagram, Email list, Youtube, and the list can go on, so it can be very overwhelming. Plus, if this is not your full-time job, doing it alongside working full-time and attending all the other demands of life can make it a little hectic.
This is why I like to plan all my content in advance and work in a smart way so that:
I won’t burn out. I don’t want to be so obsessed with creating all the content but not doing it in an organized way that in the end, I’m stressed, and it ends up being messy and not give me the results I wanted.
I can remain consistent. When you are a content creator and you have an audience, you’re constantly working to build trust with them, and one of the ways you do it is by remaining consistent in the way you show up. Many content creators found it much easier to remain consistent when they had their content fully planned in advance and only needed some last-minute edits.
I’m Benedetta, a solopreneur very passionate about planning and organizing. In this blog, I share tips to help you improve your planning and productivity skills, organize your life and business, and get back time in your life to do more of what you love!