Having a good content plan is essential for the success of your online platforms, but the truth is, it can be quite an overwhelming process, especially if you’re a beginner. When I first started working in online marketing and especially social media management, I had no clue about all the different platforms available to plan and schedule your content. Thankfully, I learned pretty quickly and I got to try and experience quite a few of all the platforms available out there. In this post, I share with you my top favorite (and mostly free!) content planning tools.


Do you get overwhelmed at the thought of planning your online content? Do you think you don’t have the skills to do it and you don’t even know what to choose? Do you avoid being on social media for your business because you don’t want to spend hours and hours on your screen? 

Let me help you, friend, because in this post I’m going to share all my secrets with you, and how I make content planning a super easy process.

This post won’t go into detail about the importance of content planning, because I’ll be dedicating a whole post to that soon, but just know that planning your content strategically is essential if you want to see growth and success in your online platforms.


Before I go on to share my top tools with you, why don’t you check out this post where I share with you how to create a content marketing plan for your business. You will also find my free content calendar ready to download! 


Using the right tools for your online platforms is very important to help lift that overwhelming feeling that you need to be on your accounts 24/7 because by planning and scheduling everything in advance, you will actually free yourself and have more time to dedicate to your priorities because your content will be well taken care of! I also wanted to note that most (or all) platforms, offer scheduling options for most social media sites, and after having tried and tested a few of them, I made my choice on which one I like most for each platform.


top content planning tools for business




*Disclaimer: this post contains referral links – not affiliate links. I do not earn a commission if you sign up using my links, but I will get a small discount or bonuses on my current subscriptions*

1. Later

This is by far my favorite scheduling tool for Instagram! I only have Instagram and Pinterest as my social media platforms, so I decided to try out Later to schedule all my posts on IG. The AMAZING thing about it is that you can use their free version and be totally fine with it. I personally choose to post once a day from Monday to Friday, so I fit into the free subscription which has a limit of 30 posts per month. I know that if you buy one of their memberships you can also schedule to multiple platforms if you have more than one and you want to have it all in one place, and when it comes to IG you can even schedule your stories, have ideas on what to create, and even have hashtag suggestions and the option to include hashtags in your first comment, so what’s not to love about it? Use this code to get 10 more posts per month for free!!  I definitely give it a 10/10!


2. Tailwind

Oh my goodness, what a game-changer this is! I started using Tailwind when I managed my first Pinterest account, and I NEVER had to struggle with Pinterest management because Tailwind makes the job SO EASY! It’s an official partner with Pinterest so you don’t have to worry about that, and it allows you to schedule as many pins as you’d like in advance and then it publishes them automatically, so you never have to worry about being on Pinterest pinning manually all the time. What I also love about Tailwind, is that there are so many video tutorials to help you get started, so it makes the learning process super easy! Pinterest is one of the best ways to drive traffic to your site, and by using Tailwind, you make this process smooth and easy! You can try it out for one month FOR FREE by using my referral link here!


3. Convertkit

Email marketing is an essential part of my online strategy. I love building a more personal relationship with my readers and being able to share more tips with them that I wouldn’t normally share anywhere else. But, I don’t want to sit and think every week about what I’m supposed to write. If you know anything about me, you know I love batch working, so I also schedule some time aside to write all my emails for a specific month, and it’s a huge time saver and it ensures I always provide great quality content to my mailing list subscribers. I also love the fact that Convertkit gives you so many options to create beautiful landing pages and forms to share on your website or social media platforms to help you convert your visitors into subscribers. I’m not a graphic design expert so having these templates already made and ready to be customized, has made my life so much easier! If you sign up using this link, you get 1000 subscribers FOR FREE! Definitely a 10/10!



tools to create content online



4. My own content planning calendar

This is a cheeky one, but I couldn’t not share this with you! I created this completely FREE content calendar to help you have a clear picture of what’s happening in all your platforms on any given month, allow you to plan strategically all your content for each one of your platforms, schedule all your posts on the platforms I recommended, and then go and enjoy your life! Believe me, planning and scheduling your content will truly change your life, and you will see amazing results on your platforms if you stick to it and are consistent. You can download your copy here.


Related articles:


best content planning tools for business


Final thoughts on the top tools for content creation

Alright, you’re all set up for success! I’m telling you, these are by far some of the best content creation tools you will find out there, and I’m confident that if you try them and start using them to plan content for your social media accounts, blog, etc., your life will never be the same!



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Hey there!

I’m Benedetta, a solopreneur very passionate about planning and organizing. In this blog, I share tips to help you improve your planning and productivity skills, organize your life and business, and get back time in your life to do more of what you love!

Boost your productivity and change your life with The Ultimate Productivity Guide! Download below!

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